The 7 C’s of Business Writing

If you’ve been looking for simple guidelines you can follow in business writing, you might want to consider the “7 C’s.”  While quick to understand and easy to remember, following them is guaranteed to improve the quality of your business papers.

  1. Clarity.  Good business writing is clear.  It has a definite message, with no confusion about what each sentence is trying to communicate.
  2. Correctness.  It has both correct grammar (courtesy of a business English software) and accurate facts, successfully communicating your message because all mistakes, whether mechanical or factual, have been sufficiently addressed.
  3. Conciseness.  Properly written business papers are concise, expressing ideas in just enough words as is necessary.  There’s no unncessary long-windedness and beating around the bush.
  4. Conversational.  Good business writing sounds like an actual business conversation.  There’s no difficult language to process and no unnecessary ambiguity.
  5. Convincing.  It uses a serious tone to paint a believable and convincing picture, regardless of whether you’re persuading a prospect or presenting a report.
  6. Courteous.  Good business writing takes people into account, so it’s neither callous nor insensitive.  There’s a prevailing air of courtesy to everyone addressed, regardless of how high or low their job titles may be.
  7. Complete.  A good business paper should be complete, containing all the information the recipients will need in order to effectively understand it.