Persuasive Writing: Employing Repetition And Consistency To Your Advantage

Persuasive writing is a difficult task for many.  Coaxing readers to consider your point of view, after all, isn’t the easiest thing, especially if their position on the matter is to the contrary in the first place.  No amount of grammar software checking can save you here – you’ll have to fashion a piece that argues its case well.

There are many writing instruments available for influencing readers, each one as varied as can be.  Different writers will, undoubtedly, have their own preferences on which techniques to employ.  The duo of repetition and consistency, however, regularly appear to be a part of them.


Repetition is crucial in many forms of writing.  Even in pieces that are not intended to persuade, the technique is widely employed as a means of highlighting specific points.  Everything that’s well-written, from definition essays to academic journals, often make use of this particular instrument to ensure that a particular point is understood.

In persuasive writing, repetition means making the same insinuations at various points in the piece.  Repeating one statement isn’t enough, either.  You’ll have to arrive at the same conclusion using various avenues, from anecdotes to quotes to logical reasoning.


Consistency works like this: if you’re able to get someone to agree that poetry is boring, then they’ll have to agree that any poem is also boring.  It’s the only logical conclusion.

None of your readers want to feel inconsistent – it’s human nature.  As such, if you set up your arguments properly, you can get them to agree to one thing that logically leads to another.  If they want to stay consistent, they’ll have to agree to the second item too.  Make sure you go back to the original point (for repetition’s sake) to remind them.