Many kinds of sales letters get results. There’s always more than one path to the same destination, after all. With that in mind, these five types are among the most successful I’ve seen in my experience. Make sure you pair composing them with a business writing software. The last thing you want to do is send out 10,000 copies of the same pitch riddled with amateurish mistakes.
- An offer they can’t refuse. Giving someone a deal on an item that they want at terms they can afford is as close to impossible to resist as you can come up with. Bonuses, discounts and freebies usually go the same way.
- Give them a good time. Entertain them with stories that grab their attention and provoke their emotions, all while giving out a few specific points about your product. This rarely leads to an immediate close, but is so effective at being memorable that they can’t help but remember your pitch when they’re ready to buy.
- Be that dependable guy. Work on establishing your identity as a dependable presence for your prospect. The more you can convince them you’re “that” kind of business, the better your chances of being their default destination when they’ve got their cash in hand.
- Be friendly. Ever read a low-key sales letter that spoke in a personal tone and came across as very breezy? That’s this type of sales letter. While it doesn’t push the immediate sale, it’s one of the best ways to establish a strong relationship.
- No nonsense. While some caution against this, it is extremely effective for a targeted group of audience. Let your prospect know that you understand their busy situation, so you’ll be brief, and proceed to lay out the pitch as succinctly as you can.