I’ve written heavily about new products and releases for technology and diet blogs. Over the years, I’ve developed a process for creating the articles that allow me to riff through them quickly, do a quick edit, pass through my all-in-one writing software and publish.
The structure I use is lifted from the standard five-paragraph essay, with each paragraph carrying a well-defined purpose.
Paragraph 1: Start with either a question or a funny fact that relates to the product. Transition it into introducing the product, with a short statement about what it does and what it’s for.
Paragraph 2: Take the most notable feature of the product and describe it. Go into as much detail for that specific aspect as your audience needs to know.
Paragraph 3: Reveal the details of the product. For a tech website, this will be the specs and features; for a diet blog, this will be the ingredients (for a supplement), exercise program details (for a DVD) and so on.
Paragraph 4: Relate the new product to existing ones. Describe its significance in the field and how it could be valuable to people.
Paragraph 5: Conclude it by giving purchase, release and similar details. Make sure to list down information about pricing and availability, as these are two things people always look for if a product interests them.
