Want your blog to feature stories that will be relevant to your readers? No matter who your audience, the journalistic criteria for “newsworthiness” remains relevant in blogging. Of course, there’s no point writing about construction work in a blog about kayaking. But if you’re looking for kayaking-related stories that will be deemed must-reads by your audience, the following criteria apply:
Timeliness. What concerns your readers right now? Is this story something they’ll be interested in today? Or did its relevance expire last week?
Impact. How important is this issue to your readers? What kind of impact will it have on them?
Human Interest. Is there anything in the story that’s inherently interesting? Everybody love classic tales of struggle and success, no matter what wrapping it come sin.
Proximity. The closer a story is to your reader, the more relevant it’s going to be. If the bulk of your readership is in the States, for instance, then stories about Thailand that affects Thais probably won’t be that interesting for them.
Conflict. When people praise each other on Twitter, nobody cares. When they beef, all the gossip blogs are on their tail (and the non-gossip blogs follow). People love conflict. War sells.
Prominence. A story about Ferrari will get more traction in a car blog than one about an upstart Chinese econo-car manufacturer. The more prominent the focus of the story, the more newsworthy it is.
Novelty. Odd things always make for a fun blog post, as it generates both laughs and discussion. Plus, they’re the stories that tend to get passed around on social media as well.