It’s been said many times in the past — short 500-word (or less) articles is the way to go for web content. While many still adhere to that, it could be time to examine that notion. It’s been years, after all, and the way people use the web could also have changed.
Why the 500-word limit? In the past, we’ve cited the sheer difficulty of reading from a computer screen, as opposed to print. While 1,000 and 2,000 words may seem like a breeze on paper, it takes a lot more effort (and, perhaps, squinting) to do it from a backlit monitor. That’s especially five or so years ago when people weren’t used to spending inordinate amounts of time in front of a computer.
Times Have Changed
These days, it might be in our best interest to reconsider those. It’s no longer unusual for people to be fixated on LED-backlit displays for half an hour or more. Plus, it’s ubiquitous — people stare at similar screens on their smartphones, tablets, computers, gaming handhelds and TVs all day.
While reading from a computer still isn’t any easier, it’s well within the realm of possibility that people are more tolerant of the activity. As such, you’re beginning to see a growth in the amount of longer content (e.g. 1,500-word informational articles) popping up online.
Should you join that club? It wouldn’t hurt to try. If you’ve been relying on short articles as your bread and butter for online content, it may be time you experimented and tried the action on the other side. Who knows? You might end up enjoying it.