Writing a book that you plan to self-publish? Without the marketing muscle of a publishing house and the help of more experienced hands, you’re looking at a challenging road ahead.
When it comes to self-published material, everything you can sway in your favor counts. And when it comes to people hearing about your book, few things can draw attention as well as its title.
Here are some tips to make sure your book title does its job of selling your work:
- Keep it short. You want people to remember your title. The longer it is, the harder that will happen.
- Use simple words. Same reason as above. The more complicated the words you use (e.g. using hacker lingo or some weird jargon), the less likely it will stick. Plus, doing so makes it harder for media to write about the book.
- Imply some form of benefit. People will invest time reading your book. What are they supposed to get in exchange for that? If you can integrate the answer in your title, the better your chances of sticking out.
- Make it memorable. There are many ways to approach this. The most common tactics include making a title that promises to fulfill a need, reflects a common desire, provokes emotion or creates curiosity in the reader.