Writing stuff for online? Whether you’re working on a blog, a sales landing page or an informational resource, here are ten things you can implement in your online writing to make it more effective.
- Use meaningful titles and subheads. Forget about clever — think descriptive. That’s how people will find your content and that’s how they will know what to expect.
- Lead with your main point. When writing for online, don’t beat around the bush. People skim and scan when reading on the web. The sooner your main point appears, the quicker they can get to it.
- Use short paragraphs. Keep paragraphs to six sentences or less. More white space looks friendlier on a computer screen.
- Any series with more than three items should be turned into a list. Bulleted and numbered lists are far easier to read than a ton of items separated by commas.
- Use parallel lists. Make sure your lists are all grammatically parallel. Otherwise, they’ll look awkward, especially to someone skimming the text.
- Use the active voice. Try to stick to the active voice whenever possible. They make text read faster, apart from sounding more conversational.
- Always offer links when you reference sources. The last thing you want to do is reference something from another website and not include a link. That’s just irritating to the reader.