If you find yourself writing pieces that aren’t effectively keeping readers’ attention, then consider if you’re using enough details in your work. By details, we mean specific and tangible things that readers can easily relate to, in contrast to abstract and conceptual information.
When you use abstract phrases and expressions, you keep the reader out. Sure, they can understand what you’re saying on a general level, but we doubt you’re dropping any knowledge that they haven’t seen or heard dozens (maybe hundreds) of times already. And even if you do, they remain as neutral observers, reading your thoughts but remaining uninvolved.
Specific details, on the other hand, lead readers in. While general expressions merely parrot the familiar, details actually present readers with something they can chew on. Rather than leave them as passive observers, specifics involve readers in the issue, making it more real and more interesting for them.
Avoiding the abstract and general in writing isn’t just true about the ideas you express. It also holds the same weight in your choice of language (expressions, phrases, words), your examples and arguments. The more specific, tangible and concrete you can make every part of your writing, the better it will hook the reader into paying attention.