If you’re serious about getting good at writing, then you’re writing all the time. Well, maybe not all the time, but you do it much more than the average person. You write with regularity, investing more of your free time practicing the craft than engaging in other things.
Writing, if you want to make a serious go of it, requires daily attention. Not every weekend and not when you feel up to it, but a regular part of your every day. Just like a bodybuilder won’t build serious muscle hitting the gym once a week, you won’t get anywhere doing the work sparsely.
Just as with any other endeavor, writers need consistent practice to get better. Writing once a week usually isn’t enough to foster the continuity you need to build the skills. That’s why every writing book tells its readers to set aside time — even a short block of it — every single day to writing.
If you can’t discipline yourself to write regularly, you’ll have a hard time getting serious writing work. Want to write for a publication? You’ll need to produce content on a regular basis. Want to write books? You’ll be working on a deadline. Want to write technical papers for businesses? Yep, those people need things to be on the clock. For those who want to be writers, writing regularly isn’t just about improvement: it’s practice for the kind of working challenges you’ll face down the road.