Some products naturally lend themselves to exciting copy. One look and you already have a clear picture of how you’ll write about it in a way that will be interesting for your prospects. Others products, however, just come across as boring, so you’re going to have to get creative with the copy you’re writing.
- Create a narrative around it. Few people can resist a good story. If a product is boring, sell it with a narrative that spins an interesting tale. Stories makes even the most boring things feel vibrant and alive using conflict, action and other narrative elements.
- Find an angle and focus on it. Seek out interesting angles, choose one and build your copy around it. Use it as the main point of attack, presenting other facets of the product working from that angle.
- Format it as a list. Lists makes for fast-paced copy that are easier to read. Using lists, you can present all the details of the product in a way that neither drags nor bores the reader.
- Add an element of human interest. Throw in a person, event or object related to the product that could bring up emotional reactions from the reader, particularly one that appeals to a base desire.