Writing more persuasively may sound like the cue to begin using complex techniques and language constructions. In fact, that’s where many novice writers err. If you want to be more persuasive, stripping down, instead of loading up on even greater amounts of words, is more likely to helpful.
A good argument in five sentences is more persuasive than the most brilliant argument in twenty sentences. Provided you can convey all the critical points, evidence and reasoning you need, less will always make a stronger impact than more.
Writing simpler is… uhm… simple. Here are a few ways to make that happen.
- Choose simpler words. Don’t deliberately use big words just because you can. If a shorter, simpler or more familiar but equally precise word will do the job, stick to that. You don’t need to delve deep into your vocabulary every chance you get.
- Strip it down. For every sentence you write, strip the structure down to its cleanest components. Remove every word that serves no function, every modifier that adds no meaning, and every clause that merely parrots a point.
- Clear it up. Before you even start a paragraph, get your facts in perspective. Clarity in your thoughts will lead to clarity in expression; if the thoughts are mixed up, it will show in the text you produce.